AI hiring powered by human insight
Concé is a founder-led, seed-stage B2B SaaS with a clear thesis and nothing built around it yet.
Overview
Founder-led, seed-stage B2B SaaS. The thesis was clear: AI hiring with human judgment in the loop. The brand, the product, and the go-to-market were all still to come.
No brand, no messaging, no design system, no product UI. Just a clear founder vision and a launch deadline that wasn’t moving.
Brand strategy and visual identity before a single UI screen. Then product design. Then content. Each phase locked before the next began, so the work compounded instead of looping back.
A complete brand, an MVP product, and a content engine, launched at Create & Cultivate Festival.
The work
How it went
Brand Strategy & Visual Identity
We built Concé a full visual identity system, designed to scale the brand rather than decorate it: palette, typography, motion and motifs specified once and carried from the logo through the interface, the deck and the booth. It is anchored to the mission, smarter matchmaking and hiring through AI with a human touch, so the system signals intelligence without coldness. The strategy was handed off to her go-to-market team to run, and the work ran in collaboration with her other vendors at a global scale, across New York and Argentina.
UX Research & Product Design
The work was grounded in 30+ user interviews and a 12-platform competitive audit before a single screen was designed. After brand delivery, we led end-to-end product design: defining the MVP, mapping user journeys, and shipping an interactive prototype. The result is a SaaS interface where the AI does the heavy lifting without making the experience feel cold or mechanical. The same warmth that defines the brand, carried into the product.
Photography & Video Production
To bring Concé’s brand to life across digital touchpoints, we produced a suite of multimedia assets: short- and long-form video spotlighting the mission, plus editorial photography and portraiture that carry the same warmth into still imagery. The work powers the site and gives the brand a consistent voice wherever it appears.
Event Activation
The brand had to hold up in a room, not just on a screen. We designed Concé’s booth and the experience inside it for Create & Cultivate: the physical build, the on-stand journey, and the assets that travelled with it. Activation folds into the wider marketing effort rather than sitting beside it, so what people met at the event is the same system they find afterwards.
Delivered
In their words
Highly recommend working with Deveney and her team if you’re looking for a stronger brand presence. They give you the creative glow up you need to drive revenue, convert ROI, and draw in your ideal client through creative storytelling, visuals, and marketing strategy.
Meghan HouleFounder & CEO, ConcéWhat our clients say
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Good work deserves to be found. If you have something like this in front of you, we should talk.