Overview
The client
Concé
Founder-led, seed-stage B2B SaaS. The thesis was clear: AI hiring with human judgment in the loop. The brand, the product, and the go-to-market were all still to come.
The problem
A thesis and nothing else.
No brand, no messaging, no design system, no product UI. Just a clear founder vision and a launch deadline that wasn't moving.
Our approach
Sequenced on purpose.
Brand strategy and visual identity before a single UI screen. Then product design. Then content. Each phase locked before the next began, so the work compounded instead of looping back.
The result
Launched at Create & Cultivate.
A complete brand, an MVP product, and a content engine, soft-launched July 2025 at Create & Cultivate Festival. Public release September 2025.
What we delivered
Investor Pitch Deck
Brand Strategy
Brand Identity
Competitive & UX Research
Wireframes & User Flows
High-Fidelity UI Mockups
Interactive Prototypes
Mobile Studio Setup
Photography & Videography
Highly recommend working with Deveney and her team if you're looking for a stronger brand presence. They give you the creative glow up you need to drive revenue, convert ROI, and draw in your ideal client through creative storytelling, visuals, and marketing strategy. Sunny Side Up works diligently on every deliverable, with impeccable communication and follow-up, and the highest level of attention to detail. They can creatively bring your current business or new venture to life!
Meghan Houle
Founder & CEO, Concé
01
Brand Strategy &
Visual Identity
Visual Identity
We crafted a unified brand experience for Concé built around its mission: smarter matchmaking and hiring through AI, with a human touch, technology balanced with empathy. The visual identity pairs a restrained palette and confident typography with motifs that signal intelligence without coldness, carried consistently from the logo through the interface.
02
UX Research &
Product Design
Product Design
After brand delivery, we led end-to-end product design: defining the MVP, mapping user journeys, and shipping an interactive prototype. The result is a SaaS interface where the AI does the heavy lifting without making the experience feel cold or mechanical. The same warmth that defines the brand, carried into the product.
03
Photography &
Video Production
Video Production
To bring Concé's brand to life across digital touchpoints, we produced a suite of multimedia assets: short- and long-form video spotlighting the mission, plus editorial photography and portraiture that carry the same warmth into still imagery. The work powers the site and gives the brand a consistent voice wherever it appears.
