Inspired by the world, not a template stack. Our eye is fed by travel, culture, the arts, music, celebrations, friends and family. Not the same stack everyone else pulls from.
12 chickens and a glass-half-full attitude
Read more about our founder’s story and the principles we stand on.
Deveney’s story
I worked in-house as a creative for ten years. Fintech, media, small agencies, cybersecurity. I tried each one to see which would fit. None of them did.
I loved the work. But in-house my brain was never used to its full capacity. Corporate bureaucracy. Timelines so long that projects never saw the light of day. Budgets so large they lost the plot of what we could actually build. So many discussions about what could be and what would be that nothing ever was.
One wayfinding poster took nine months. By revision 57 it got scratched, because it no longer applied to the building. Meanwhile I watched employers spend hundreds of thousands on work that looked like copy and paste graphics from a Google search.
The old way of doing business was not cutting it for me.
So when I turned 30, I bet on myself and launched Sunny Side Up.
I went full time on the agency in 2024. Since then almost everything about design and creative work has changed. One thing has not: how we get to an idea. Through human experience. Through art, culture and media, and what they tell us about how to reach a person.
The mediums keep changing as the technology does. So we keep learning, every day, and we keep asking how to be better, faster and stronger with what we have.
Our goal is to give you a clever, thoughtful, and enjoyable experience.
What we’re about
Every decision comes with its reason. You see the work as it takes shape and the thinking behind each call, not a reveal at the end.
Short loops, client in the room. Decisions get made together, so the result is one the team already believes in.
We work in sprints. Scope is set, the week is planned, and the work ships on the date. Tight deadlines are our normal, not our exception.
Beautiful is the entry fee. Every site we build carries the structure new platforms need to find it, quote it and share it: readable by people first, extractable by AI second, and measured both ways.
With 10+ years in corporate creative teams, we know where the traditional process stalls good work, and how to cut through. The senior people you meet are the people doing the work.
Everything we do
- Transcripts and video schema
- Visual identity
- Citation engineering
- Content and page strategy
- Digital presence audits
- Digital asset creation
- Product audits
- Event activations and booths
- Performance and accessibility
- Monthly visibility reporting
- Visual systems
- Template systems
- Prototypes for fundraising
- AI-readable site structure
- Email marketing
- Search engine optimization (SEO)
- Portrait, product, event and brand photography
- Answer engine optimization (AEO)
- Creative direction
- Web design
- Naming
- Film and video production
- Web development
- User flows
- YouTube content
- Brand and digital strategy
- Verbal identity and voice
- Schema and structured data
- UI design for web and mobile
- UX research and testing
- Brand guidelines
- Entity and knowledge graph setup
- Motion graphics and animation
- Design systems
- Editing, color and sound
- CMS build and handover
- Paid social and ads
- AI visibility score
- Pitch deck design
- Product strategy and MVP scoping
- Concept, scripting and shot lists
- Social strategy and management
- Component libraries